Our work
We’ve worked with (and for) B2B brands across a myriad of industries and markets. Big and small. Corporate and cool. Disrupted and disruptors. We’ve solved critical challenges for brilliant companies all around the world. Here’s some of our recent projects.
Mitchell McDermott: creating a distinctive brand led by buyer insight
Mitchell McDermott came to us looking for differentiation in a homogenous construction market. We turned to their buyer to uncover the answer. Informed by in-depth research with their employees, customers and prospects, we put the buyer at the heart of a new brand strategy. With a brand overhaul, revised value proposition, and refreshed approach to sales content and employer branding, we helped the business to uncover a unique identity and buyer experience that truly resonated with their prospects.
“Clarity are a class act. We were able to build a brand and marketing strategy that resonated with our prospects and engaged our team, giving us real differentiation in the market.”
— Anthony McDermott, Founder, Mitchell McDermott
SocialTalent: driving growth with standout sales enablement
SocialTalent is well-known in the hiring world for excellent training content delivered by world-renowned experts. They were looking for ways to translate this reputation into stronger brand engagement and more large customer wins. We re-positioned the business to better engage this target market, aligning marketing and sales behind a new brand identity; and then transformed their sales process with a range of new sales enablement assets and processes that allowed the business to convert some long-standing leads into large enterprise clients.
“Clarity played a huge role in helping us land large enterprise deals, driving growth for our business and energising our sales teams in the process.”
— Vincent O’Donoghue, CRO, SocialTalent